Travel Executive Summit Recap

This morning’s Travel Executive Summit was well-attended and featured a couple of high powered panels moderated by Randy Petersen.  The morning session was a robust debate about the role of loyalty points and whether they will evolve into something like currency.  I tend to side with the folks who think this movement would significantly degrade their role in program loyalty.

The second panel featured senior level reps from several hotel loyalty programs including upscale Hilton HHonors and Starwood Preferred Guest.  It was clear in listening to them, that the decisions they make and the motivation behind their plans are to reward and show value to their loyal customers.  That may sound a more than a bit obvious (after all, they are called loyalty programs) but if you read enough flaming posts on the internet about these program you might need to be reminded.

Tonight, it is the opening reception of Frequent Traveler University with two jam-packed days of information ahead.

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