Hilton HHonors Marketing Strategy

I’ve been impressed recently with Hilton’s print advertising marketing strategy.  As someone who gets a lot of magazines, I’m seeing them take advantage of their large footprint around the globe and segment their messaging.

For instance, in the current issue of The Economist, a U.K. based. magazine with a high income demographic, they carried a full page ad for DoubleTree focusing on “royal treatment” and upscale properties.

In a recent issue of Outside Magazine, they had a full page ad focused on their DoubleTree property in Costa Rica and its access to bike, surf, raft, and zip line activities.

In newspaper ads, the focus seems to be more on discounts, family getaways, and weekends.  I just have the sense that this strategy is a good one for Hilton and leverages their number of locations around the world.

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Passport Lines at London Heathrow

How bad do the passport lines at London’s Heathrow airport have to be for Delta to send out an email to all their SkyMiles members?  For the past several weeks, we’ve been hearing horror stories about the lines at Heathrow and it seems like the problem is here to stay for awhile.  It doesn’t help matters for Delta flyers that Delta recently shut down their Gatwick operations.  I was on one of the last flights into Gatwick and had a conversation with the Purser who had been flying that route for years.  We agreed that Gatwick was the much easier airport to navigate on arrival and the problems at Heathrow only seem to confirm our sentiment.

There is a good summary of the issues at The Telegraph but things don’t look promising this summer.  I’m scheduled into Heathrow in late June and not looking forward to it!

Aircraft Manufacturers in Emerging Markets

Two different articles in the past week, each with a different take on aircraft manufacturers in emerging markets. The first, mostly positive, is from FastCompany and can be found at:

http://www.fastcompany.com/magazine/166/international-narrow-body-jet-market

The second, more pessimistic, is from The Economist, and can be found at:

http://www.economist.com/node/21555570

Photo Question?

Americans may not be the most sophisticated people in the world, but I have never seen this in the U.S.  Do Germans really need this instruction when attending an amusment park?

Hamburg, Germany - Amusement Park

Hamburg, Germany – Amusement Park

Hilton Garden Inn – Portland, OR Airport

Hotel Review

There really isn’t too much to say about this very convenient location just down the street from the Portland, OR airport.  It delivered on exactly what it is supposed to with easy check-in, clean room, and the normal amenities that one expects from a HGI.  I did not have the opportunity to use any of the facilities as I was just here for a good night’s sleep before catching an early morning flight home.

Final Grade: A

Points and Dollars

For my one night stay, my total bill was $150 with tax. As a result, I earned 5,840 points based on the following breakdown:

  • Base points = 1,330
  • “Points and Points” bonus = 665
  • Diamond 50% bonus = 665
  • AMEX on-line booking bonus = 500
  • Q2 Double Points bonus =1,330
  • HHonors Surpass card by AMEX (9 points per dollar) = 1,350

Embassy Suites – Beaverton, OR

Hotel Review

It has been years since I have stayed in an Embassy Suites, but I received a recommendation for this property located by the Washington Square Mall from a friend in the area.  When I was traveling in the early 90’s, I remember working for a boss who liked Embassy Suites and it felt like a real luxury to me.  So, for a few years I stayed at this chain and enjoyed it.  But, in the late 90’s and early 2000’s, it seemed like the properties were getting a bit tired.

This hotel stay has dispelled that idea for me or, at least, tells me that I should try a few more of these properties.  This location was in great shape and has obviously had some capital put into it as the design of the hotel, with classic ES atrium, suggests to me that it has been around for awhile.  Check in was a breeze and friendly.  There is a nightly manager’s reception and fresh cooked to order breakfast each day although I was not able to take advantage of either amenity.

There is a significant conference facility at this hotel and they appeared to be hosting at least two good sized groups.  The lounge was nicer than most typical hotel bars.  While it was a short stay here, I will definitely consider this property on my next visit to the area.

Final Grade: A

Points and Dollars

For my one night stay, my rate was $ and my total bill was $318 after incidentals.  Unfortunately, this was a location that declined participation in the Q2 promo for double points.  As a result, I earned 10,731 points based on the following breakdown:

  • Base points = 3,185
  • “Points and Points” bonus = 1,592
  • Diamond 50% bonus = 1,592
  • AMEX on-line booking bonus = 500
  • Q2 Double Points bonus = 0
  • Diamond MyWay bonus = 1,000
  • HHonors Surpass card by AMEX (9 points per dollar) = 2,862

Photo Question?

What do they practice??

Homeless Practice

Caring church in Edinburgh, Scotland