Hilton HHonors Marketing Strategy

I’ve been impressed recently with Hilton’s print advertising marketing strategy.  As someone who gets a lot of magazines, I’m seeing them take advantage of their large footprint around the globe and segment their messaging.

For instance, in the current issue of The Economist, a U.K. based. magazine with a high income demographic, they carried a full page ad for DoubleTree focusing on “royal treatment” and upscale properties.

In a recent issue of Outside Magazine, they had a full page ad focused on their DoubleTree property in Costa Rica and its access to bike, surf, raft, and zip line activities.

In newspaper ads, the focus seems to be more on discounts, family getaways, and weekends.  I just have the sense that this strategy is a good one for Hilton and leverages their number of locations around the world.


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